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Mountain Film Release: At What Price


Film by Reel23Films

Professional adventure and climbing photographer John Price explores the myth of ‘the perfect life’ that’s so pervasive in social media. Set in the breathtaking Canadian Rockies, this film ponders how to strike the balance as an artist between self-promotion and authenticity.


We first screened the film, At What Price, to a packed venue as part of Life @ Altitude, a gathering in Canmore for International Mountain Day. The film struck a chord in the mountain community, where many creatives struggle to find balance and remain authentic as they use social media to share their work and grow their businesses. In this film, photographer John Price explores the darker side of social media, the portrayal of a perfect life, and how that is a myth that is dangerous to believe in.

Check out our interview with John Price. 


See more from Reel23Films on their Vimeo channel.

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